Turning Chaos into Opportunity: Lessons in Building a Brand During a Crisis

By Cece Woods

Whether it’s a personal crisis, or a pandemic, these moments can be a breeding ground for creativity and growth.

January 1st, 2020, a new decade, new opportunities, and a clean slate that felt fresh and full of life.

Fast forward a few months, suddenly, the hopes, dreams, and goals we were committed to were placed on an indefinite hold. Our day-to-day existence came to a screeching halt. And so, the Coronavirus journey began.

Navigating personally and professionally through a crisis, especially one of global proportions, may seem overwhelming, but it can also be a tremendous opportunity for growth.

Below are personal anecdotes and important lessons I have learned during the most difficult times of my life that ultimately led to personal and professional success.

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